A Facilitator, not an Instructor
The problem with most current ultrasound product training systems is that the Application Specialist is trying to function as an instructor. But they are an instructor faced with an impossible task. If their goal is to teach the customer or customers everything they need to know in 3 days of the type of training described in previous posts then they are destined to produce poor results. It is not their fault. It is simply an impossible task.
So what happens with subjects that are not covered during those 3 days? How does the customer get the maximum use out of their investment? What happens when there is employee turnover?
The role of Application Specialist needs to change from that of "Instructor" to that of "Facilitator". The goal needs to change from training the customer to use the machine to training the customer to teach themselves how to use the machine.
It is the difference between giving someone a fish or teaching them how to fish. The customer who knows how to fish is going to be much more satisfied in the long run.